Harley Ferguson — writer & builder
Written from the arena, not the sidelines.
I'm Harley. I write No Playbook* — a weekly newsletter on building businesses, careers, and a life that fits, with no manual. Read by 5,000+ founders and builders.
[ now ]Updating Book Notes · Writing My Next Book · Building Origen Software · Weekly Newsletterwhat's a now page? →
new book — coming soon
Interesting, Not Valuable
Your brain can't tell the difference between what's interesting and what's valuable. Your life depends on learning how to.
A practical framework for taking your attention back.
join the waitlist →Harley Ferguson
Interesting,
Not
Valuable
Not
Valuable
take your attention back
no playbook — the newsletter
view all →book notes
view all →Takeaways from books worth your attention.
the building part
CEO & Co-FounderOrigen Software — As CEO and co-founder, I lead our team in building custom software products for clients and partners. Focused on delivering high-quality solutions that solve real problems.↗CTORode Publications & Media — As CTO, I drive the technology strategy and digital infrastructure behind our publishing and media ventures. Building the systems that power content creation, distribution, and audience engagement at scale.↗Advisor, Partner & Head of PlatformStartup Club ZA — As advisor, partner, and head of platform, I help connect founders with the resources, mentorship, and community they need to build and scale in South Africa.↗FounderBoring App Studio — I founded Boring App Studio — a studio that ships small, useful apps with unfair speed. No hype, no pitch decks, just products with suspiciously good traction.↗Investor, Producer & DirectorOrigen Productions — As an investor, producer, and director at Origen Productions, I bring stories to life on stage. We're a theatre production company committed to producing compelling, thought-provoking work that resonates with audiences and pushes creative boundaries.↗
I run Origen Software, serve as CTO at Rode Publications, founded Boring App Studio, and invest in early-stage startups.
Mostly, though: a writer trying not to fool himself.