Highlights
The way you present your art, and what people know about it, completely change how they perceive it.
Try some things that nobody else has done.
When you're feeling uninspired or unmotivated, use creative restrictions to set you free.
Once people start wondering, they can't stand not knowing.
Be different. Show who you are. It gives people's lives more variety, too.
Marketing means making it easy for people to notice you, relate to you, remember you, and tell their friends about you.
Thinking of everything from the other person's point of view is one of the best things you can do in life.
Keep aiming for the most sensory way to reach your audience.
Even if it starts professional, get personal as soon as possible. Be a friend. That's how things are done.
Ask them what's the hardest part about their job. People love to complain. And each complaint gives you an idea about how you could help.
Give give give, and sometimes you will receive.
Don't be afraid to ask for favours. People like doing favours.
If I would have known who he was in advance, I never would have had a real conversation with him.
Getting "solicited" through an existing contact is the best way to get through the gates.
You have to make your own success first, before you ask the industry for help.
You can do anything, but you can't do everything. You have to decide.
Call the destination, and ask for directions. You'll get there much faster than walking without a map, hoping you arrive someday.
Find what you love and let it kill you.
Make a curious answer to a common question.
The shorter, the better. Give them one good sentence and stop talking. Let them want to hear more.
Use their language.
In modern day, you have a better chance of being successful by being remarkably unusual.
Attract fans with a strong, defiant stand like "If you like Katy Perry, you'll hate us".
Loudly reject 99%. It signals who you are.
It's more interesting for the audience if you're the opposite of normal.
Be identifiable, so that people who want you can find you in the crowd.
The more people do something, the less valuable it is.
Look at what your competitors are doing, then vow not do do that. Don't try to beat them at their game. Play a completely different game. Be radically opposite. Don't be associated with them in any way. Be so different that people don't even think to compare you.
Don't compete. Be completely different.
Instrumental music sells best if you tie it into a purpose. Massage music sells very well. Yoga music sells very well. Instrumental Christmas music sells very well.
You want the passionate fans of your niche, not the casual fans of mainstream.
Every person you've ever met has the potential to help you. If you keep in touch and stay on their mind, there's a good chance an opportunity will come your way.
A list: Very important people. Contact every 3 weeks. B list: Important people. Contact every two months. C list: Most people. Contact every six months. D list: Demoted people. Contact once a year, to make sure you still have their correct info.
Every breakthrough comes from someone you know.
Real business is done on the follow-up, not the conference itself.
It's confidence to charge more for your work. People will appreciate it more, and get better results.
What other ways can your project earn income while you sleep?
Don't let the details distract you from your goal.
Forget predicting, and focus on what doesn't change.
Whatever excites you, go do it. Whatever drains you, stop doing it.