Highlights
Innovation should be about stopping doing something that's old — even if that thing you stop is what made you successful in the first place.
We did not actually invent ourselves a motorcar, but rather simply created a horseless carriage.
Where there's love, you'll find a ready product. Where there's frustration, you'll find a ready market.
What you should be trying to do is be the favourite. No one can argue about your favourite X. It's an absolute. The criteria for best is intellectual. For favourite: emotional.
"Brand is not what you tell your customers — brand it what your customers tell their friends." — Rachel Sklar
Nothing increases the perceived value of your product more than a little scarcity.
The truth of the matter is that the innovation doesn't always exist within your current paradigm. However, there's a good chance that it already exists in a different one. It's your job to find it.
It would be far more powerful to break your customer's expectation engine.
There is value in unexpected delight and surprise. A small delay for a big impact.
Always put what you do in front of how you do it.
If you've been struggling for ages with a problem in your business, take some time to try and reframe the question.
People need to forget nice, and focus rather in being different.
For some reason, we see being busy as a status symbol. It's not.
Strive to do less stuff and think more.
Anytime that you poll a large enough group, they will always aggregate towards the average.
Compounded experience, ability and attitude, trumps the degree.
If you want to stand out at all, you have to defy convention at every chance that you get.
Question everything about your business in order to innovate.